Just call it the minimalist’s skin cure-all.
While the latest it beauty regimens will leave you lasered, covered in honey, and literally freezing in a negative 264-degree chamber, the next big thing in beauty is decidedly much more low-key—as in cleansing your face with nothing but water-type low-key.
These days, skincare is stripping down to the basics with micellar water—a non-rinse, soap-free cleanser that originated in France before gaining momentum around the globe. Pronounced me-sell-air, this water contains microscopic micelle molecules that lift waterproof makeup, oil, and other impurities from the skin with the swipe of a cotton pad, making it a powerful yet gentle cleansing alternative to harsh face wipes or alcohol-based toners and astringents. Here, meet Simple Micellar Cleansing Water, and learn the five beauty benefits of this one-step wonder.
1. Removes Makeup Effectively
Micelle molecules are fatty, and following the oil-attracts-oil principle, micellar water acts a magnet in picking up stubborn sebum and dissolving away dirt and long-wear makeup. There’s no oily, tingly, or tightening effect—just a fresh, clean feeling.
2. Hydrates and Nourishes Skin
Without soap, alcohol, or other harsh chemicals and detergents to dry out the skin, micellar water conveniently leaves your face feeling hydrated with a glowy, dewy finish.
3. Benefits All Skin Types
Formulated originally for Parisian women as an alternative to cleansing with the region’s harsh water, micellar water is mild, non-irritating, and perfectly suitable for use on even the most sensitive skin. So go ahead and splash away from forehead to chin.
4. Helps Keep Skin Clear
Though there are formulas for blemish-prone skin, the cleansing agents in all micellar waters naturally clear skin of sebum and wax-based substances, which cause breakouts. And because you don’t need to use a wash cloth, there’s no rubbing to cause redness or irritation.
5. Travels Well
Because micellar water nixes the need for makeup remover, cleansers, and toners, its practicality is never more appreciated than when you’re in a rush or on the go. No running water readily available on a photo shoot, flight, or camping ground? No problem.